Dear Friend,
The
Robert Collier Letter Book is amazing.
Here's
why...
Imagine
going to your mailbox or web site and finding it stuffed with orders
-- orders that contain money for your products.
And
as you count the money and realize all the things you can buy with
your profits, you realize that it all started with a book called
The Robert Collier Letter Book.
Too
fantastic? Too amazing? Not for many who have studied and applied
what they learned from The Robert Collier Letter Book.
And
not for me because that's exactly what happened to me. This book
changed my life.
And
every great copywriter I know has had the same experience. I'm talking
about people who routinely make $5,000.00 to $15,000.00 and more
writing simple letters or web copy.
Words
are VERY powerful and can make you a LOT of money...IF you know
how to use them. That's what this book did for me and all the top
copywriters I know.
If a mailbox or web site filled with orders
and pockets stuffed with cash is what you want, pay close attention
because you are about to be introduced to the answer to your dreams.
Before he died, Robert Collier, the man
who made millions for himself and his clients, left the world a
legacy.
He
Wrote Down All of His
SECRETS into This AMAZING Book
It
is the most often recommended book on sales letter writing
in the history of direct mail.
Years
ago I got the reprint rights to this book and sold every copy I
had in short order. After I ran out people would offer me $100.00
for a copy. And I actually bought back a few copies and resold them
for $100.00. But most people wouldn't part with their copies, even
for $100.00!!!
One
well-known copywriter told me a story about how his house had been
broken into and the only thing missing was his copy of The Robert
Collier Letter Book!
Geez!
Even the burglar thought it was valuable. Smart burglar!
Anyway,
someone else got the reprint rights and has been selling it for
$200-$300 since then. Even at this price people buy it. But I never
liked the idea of charging such a high price, even though it was
worth every penny.
Right
now, on Amazon.com, there are two used copies for sale, one for
$999.99 and the other for $1,058.81. Although this book is worth
at least a hundred times that amount in terms of the extra income
it will produce for you, I object to the high price. It limits WHO
can afford to benefit from it.
This
book is too important to limit access. Many who needed it were not
buying because of the price. I thought it should be selling for
a much more reasonable price, even if some people were willing to
pay the higher price.
However,
for many years, there was no other option.
Then,
A New Source Opened Up
Recently,
I got hold of a few copies of a newly reprinted but earlier,
1937 edition that I can sell for about what I was selling the later,
1950 edition for back in 1988. These are not used but new reprints
of the earlier edition.
Who
knows how long they'll last at this price? I hope forever. But just
in case, I wouldn't put off buying one if I were you.
What's
the difference between the 1937 and 1950 editions? The 1950 edition
has three more chapters but three less pages. The
1950 edition clocks in at 463 pages and the 1937 edition has 466
pages.
How's
this possible?
I had to find out
So,
I checked each edition and here's what I discovered.
The
1937 edition has 59 illustrations, 25 large ones, 6 medium ones
and 28 small ones. The 1950 edition has only 20 illustrations, 4
large, 3 medium and 13 small.
How
important are these extra illustrations? I think very. Here's why.
Although
both books have sample sales letters, only the 1937 edition has
extensive illustrations of what the actual mailing pieces looked
like, pictures included. I think that's very important because it
shows you what the package looks like to the reader.
Anything
else? Yes! Some of the words are different. The 1937 edition uses
actual names of many of the companies that did the mailings.
For example, The Review of Reviews was one mentioned. This makes
it possible for you to track down and do further research if you
want to. At the very least it's more accurate. The 1950 edition
substituted "magazine" in the place of "Review of
Reviews." This is just one example of many.
Also,
some of the original text is missing in the 1950 edition. One example
I came across was a letter by and about Robert Collier himself.
It spanned four pages and was entirely left out of the 1950 edition
but was included in full in the 1937 edition. A very valuable addition
indeed.
I
didn't check every word in both editions but I'm sure there are
other instances like this.
The
three missing chapters? Not terribly important in my opinion. One
is called "Life Begins at???" and is about health related
sales letters. Another is about "Showmanship" in writing
letters. And the last is about "Miscellaneous Products."
No big loss in these three chapters and plenty to gain from what
was lost in the 1950 edit.
Why
did the publisher make the deletions in the 1950 edition? I don't
know for sure but the 1937 edition is copyrighted by Robert Collier
himself while the 1950 edition is copyrighted by the publisher.
My guess is that the publisher wanted to put in the three chapters
to include what they thought was more "modern" material.
But they didn't want the extra pages.
So,
many of the illustrations and possibly some of the sample letters
got axed in the 1950 edition. And remember, the names of the companies
were, in many cases, made generic. I think they screwed up. I prefer
the 1937 edition.
Regardless
of which edition you get, The Robert Collier Letter Book is a wealth
of information.
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"I
remember reading The Robert Collier Letter Book
years ago when I first got into direct mail.
"It was a revelation for me.
"It showed me exactly what 'salesmanship in print'
is all about and moreover, I learned how to actually
write the kinds of sales letters that produce astonishing
results for my clients...
"Even
now I'm writing two sales letters for a client of mine and
I'll
get paid $50,000.00 when I'm finished. Not bad for
a week's work!"
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It
Is Recommended Reading By Every
Copywriting Expert I've Ever Known
I
once got a request from David Ogilvy himself for a copy to
be sent to his villa in France. Gary Halbert and Jay Abraham recommend
it highly. Eugene Schwartz recommended it highly as one of the few
resources he listed in his book, Breakthrough Advertising. The list
goes on.
In
my opinion there is no better book on writing sales letters
than The Robert Collier Letter Book. All credible experts
agree.
And,
the really exciting news is...
What It Can Do for YOU
Just
look at what you'll learn in its pages....
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You Will
Learn...
- How Robert
Collier took a book publisher's direct mail package that
cost $250,000.00* but had sold only eighteen sets
of books and turned it into a blockbuster that made
34 1/2 per cent profit on sales...all within 6 months!
How it was done is fully explained in chapter 10.
- How an
idea and $1000* led to a $20,000,000.00*
a year business. It's based on a technique that any
business can use. Page 202.
- How one
salesman sold more than $250,000,000.00* worth of
yachts using direct mail, some of them selling for
more than 10 million dollars* each. Page 58.
- How Robert
Collier used direct mail to change one company's balance
sheet from $800,000.00* in the red on June 1 to
$1,210,000.00* in net profit by December 31 of the
same year. Chapter 16.
- The 6
prime motives of human action and how to use them
to make people buy your product. Page 44.
- What
the first thing is that you must do regardless of
what product or service you are writing about. Page 437.
- How a
book whose sales had lately fallen off after six years was
rescued. For the appeal that got it back on track and selling
50,000 sets a year for two more years, see chapter 12.
- How
to get your prospect to want the thing you
are offering. Page 31.
- About
a collection of letters that sold 360,000 sets of books.
Chapter 15.
- What
every letter MUST have. Page 54.
- How is
it that a letter that sells books in huge volumes
can be just as successful selling other products? Page 148.
- How to
find the magic words that make people buy. Page 354.
- How Robert
Collier took a product that sold only 5000 in two years
and got it selling 70,000 in the same length of time.
(Note: it was NOT the copy).
- About
an interesting letter that pulled over 10 per cent in
orders. Page 317.
- How
to put a powerful hook into your sales letters
and the only two reasons why your reader will do what you
say. Page 64.
- Who can
use direct mail to best advantage and for what purpose
it is best adapted. The author states in chapter 22.
- How an
idea that sold books can also be used to sell
houses, stocks, computers or any other type of product.
(This may surprise you).
- An amazing
technique that bankrolled $2000 into $20,000,000.00*
worth of book sales for a young man from a small town. Find
out his secret. (Note: anyone can use it).
Page 15.
- How Business
Week got started and how Robert Collier was called in
to get results after the cream had been skimmed off the
top. Chapter 23.
- A technique
that added 50% to the pulling power of a letter.
Page 27-8.
- About
one letter that pulled in 300,000 orders. See the
actual letter.
- About
an offer that brought in a 10 per cent response at
a cost of less than 2 per cent of the selling price!
How and why you should get the same results...even with
unsophisticated copy. Page 95.
- How to
find the motive that will impel your reader to overcome
his economic inertia and send you his order. Page
44.
- How an
inexpensive addition to a letter raised the order response
from 4 per cent to 14 per cent! See the technique and
the actual mailing piece. Page 284.
- The actual
letter that got an order response as high as 10 per cent.
Page 415-6
- How
to reach business leaders by direct mail, even with
a handicap that will amaze you. (Which is why you will be
all the more impressed with one letter that pulled more
than 9 per cent in orders and another over 8 per
cent). Page 400.
- When
selling $4,500,000.00* of a book is insignificant.
Page 130.
- What
is the ideal sales letter. Chapter 25.
- How you
can find prospects for your products most
easily. The answer may make you rich if you play
your cards right.
- About
a letter that averaged nearly 9 per cent in orders.
- What
kind of a letter could raise response from 2 per cent up
to 7 per cent.
- About
the experience of getting 3000 orders in a single day.
Page 129.
- How to
double your percentage of renewals. And two of the
actual letters that did it starting. Page 421.
- An odd-ball
technique that pulled 12 per cent in order response.
Page 319.
- About
a letter that pulled as high as 9 per cent and sold 127,000
books in 6 months (Note: the book is still selling more
than 40 years latter). Page 294.
- One of
the most effective stunts ever used to get a business
letter to the right person and to get that person to
look inside the envelope. Page 27.
- A unique
way to offer a premium. Not only does it raise order
response but it doesn't cost anything! Page 417.
- Who the
best buyer. Page 226.
- Where
you can get the fruits of 100,000 selling phrases from
over 200 different industries. Page 328.
- That
in every sale there is a critical moment when your
prospect is almost convinced. And what to do now
that you have his attention, aroused his interest, persuaded
him that he must have the thing you are offering,
proved to him beyond question that it is the best
or the cheapest; but yet he is still not quite ready to
sign on the dotted line. Page 56.
- Why
a prospect would buy from someone he's never seen before
rather than from a local store. There are two reasons.
Page 59.
- What
is the easiest way to make your prospects want
your product. Page 360.
- About
the amazing story of how Robert Collier sold
the most unlikely of mail order products, coal, and how,
despite it being a commodity and apparently the same as
any other was able to get a higher price, even when
customers knew about lower prices from the competition.
Page 69.
- How Robert
Collier got a 4 1/2 per cent response in orders for
an expensive set of books using leads that were from one
to two years old, had each been through the hands of two
or more salesmen, and had been labeled unsaleable. Page
78.
- A simple
technique that jumped sales results from 3 to 9 per
cent and why it was never tried again. Page 252.
- What
to do at the point in your letter when the prospect
is almost ready to act. If you fail to do this one thing,
he will likely lapse from his "almost ready" attitude
back into indifference. Page 67.
- How an
old strategy transformed a "dud" of a product
(with 20,000 unable to move off the shelf) to such a winner
that an extra 10,000 were also sold. Page 274.
- A small
touch that can add 10, 15, or 20 per cent to the
pulling power of a letter. Page 28.
- What
are the best months of the year for the book business
and why. Page 227.
- A unique
idea that not only gets credit customers to pay up but
to do it in advance! Page 433.
- Which
is your most difficult task when trying to interest
a prospect by mail. Solve it and you can substantially increase
your profits. Page 94.
- How a
change in letterhead doubled the number of orders
received from that letter. Page 27.
- What
are the poorest months of the year for merchandise and
why. Page 227.
- Spot
retailing's oldest weakness -- and its biggest handicap.
Page 328.
- What
the motives are that make people buy. Page 44.
- The type
of product that is most difficult to sell by mail.
Page 233, 235.
- How to
lower the cost of your sale from 50 per cent to 5
or 10 per cent. Page 94.
- About
another type of product you should not sell by mail and
why. Page 275.
- How to
take the guess out of advertising. Page 328-366.
- About
a little town in northwestern Pennsylvania which had a mail
order house. One that built a business from scratch to over
10 million dollars* a year on one basis only. Find out
what it was and also see one of their most effective
letters. Page 53.
- Why a
little known factor in selling by mail could make you
rich. Page 227.
- What
to do when you've drained all the sales out of your market.
Use this handy technique and sell another
10,000! Page 145.
- About
the letter that has been used for more than 25
years to sell one magazine. Page 365.
- What
is the one thing that really makes your message count
and is beyond the rules you can follow in writing
a successful sales letter. Page 68.
- What
to do when your competitors are selling inferior products
for less and are hurting your sales. Discover the little
known technique that works, in the book, including samples
on following pages. Page 260.
- What
Robert Collier has to say about using successful
letters as a guide to writing copy. Page 148.
- Questions
every successful letter writer must ask himself.
Page 44.
- Why should
you have a money-back guarantee. Page 94.
- How
you can tell if there is something wrong with your methods
or your product. Page 305.
- How
long your letters should be. Sometimes short? Sometimes
long? The correct answer can be found on page 441.
- Why
you should use a stamp on your letters. Page 27.
- What
way works in adapting successful letters?
Page 148.
- The six
essentials contained in every good letter. And
why they are so vital. Page 68.
- About
the only limit to your sales. Page 259.
- The strongest
motive you can use to make people buy. Page 45.
- The most
important factor in making your sales. Page 440.
- Why should
you have a free-trial offer. Page 94.
- Which
is most important: your letter, brochure, or order
form. And how much weight each carries in importance. Page
184.
- Some
helpful tips on editing your sales letters.
Page 438.
- What
is the constant factor in all selling. Page 148.
- What
is one of the most important essentials of selling.
Page 213.
- What
the original "coin" letter said. Page 302-305.
- From
samples of 324 letters on all types of products.
Letters that have actually been used and proved
successful at bringing in orders.
- How
campaigns were planned and carried out.
- How one
large publisher's book was brought to life, selling a million
copies, after ten to fifteen years of gathering dust
on their shelves. Page 15.
- How a
man used direct mail to successfully start a store
front business and make it profitable in only 7 months.
Page 368.
- What
selling really is. Page 360.
- The two
parts of every successful close. Page 67.
- The point
that you should always remember about the sale of your
product. It holds whether you sell in person or by direct
response. Page 457.
- How the
connection between Robert Collier selling coal and
the success of Ivory soap led to a technique that
could mean millions to you in your business. Page
75.
- That
you need something more than just "rules" to get
sales producing letters. Page 68.
- The first
thing to do in writing any direct mail sales letter.
Page 7.
- How
to get the reader's interest even before he gets to
the first line of your letter. Page 26.
- How to
put a powerful hook into your sales letters.
Page 64.
- The strongest
of all the different types of letter openings. Page 330.
- About
two excellent subscription renewal letters that got
a 20% response! Starting on page 410.
- What
it is about some letters that makes them so much more
effective than others. Page 1.
- The purpose
of a direct mail sales letter. Page 457.
- The most
important essential in your direct mail letter. Page
14.
- The one
thing you should always keep in mind. Page 349.
- The one
reason why anyone ever reads the letter you
send. Page 64.
- How
to decide whether to put a catchy phrase on the outside
of the envelope. Page 360.
- The details
about a letter that sold $3,500,000.00* worth of
shirts by mail, starting on page 240.
- About
a letter that sold 20,000 pairs of silk socks. Page
243.
- The type
of letter you should be wary of because everyone
admires it. It may bring praise but few orders. Page333.
- What
part of a letter makes or breaks it. Page 360.
- How to
make your collection letters much more successful.
Page 55.
- About
the most successful series of collection letters.
Page 435.
- The hardest
job a collection letter can have. Page 425.
- A truism
that will lead to you getting a higher pay-up whenever
you extend credit terms. Page 220.
- The ultimate
purpose of every business letter. Page 1.
- How to
get the attention of business people. Page 16.
- How to
put your ideas across better. Page 30.
- How do
you crash through the barrier and get your prospects to
buy your product. Even while competitors are insisting
that their products are the best. Page 54.
- What
you should do when you find an approach that is unusually
successful. Page 345.
- About
the most profitable invention ever made and how you
can use it. Page 449.
- The eternal
question which stands up and looks you and every
sincere person squarely in the eye each morning. Page 18.
- When
putting copy on the outside of an envelope is better than
a plain envelope. Page 26.
- How one
technique that pulled a tremendous amount of orders
nearly bankrupted the company. Find out how and why it happened
and what was done to recover successfully. Page 252.
- Some
typical openings that get the reader's attention
and lead logically on to a description of your offer. Page
17-26.
- An effective
technique to get testimonials. Page 54.
- How
to judge that a letter is "good." (including
samples). Page 333.
- The right
way to approach a prospect by mail. Page 2.
- How to
get news interest into your letters. Page 16.
- About
an actual piece that pulled 8 per cent and could
be useful to you when selling to parents. Page 97.
- How to
inject life into a boring subject. Page 357.
- How
the mind thinks. Page 30.
- How to
avoid attracting the wrong kind of attention. Page
3.
- The only
way you can sell more than one product in a single
envelope and actually increase overall sales. Page
270.
- How
to approach a doctor, or a mother, or a housewife, or
an insurance agent, or a retailer. Pages 5-6.
- How
and why a simple picture added 10 per cent to
the number of orders. Page 279.
- A technique
that can add 15 to 30 per cent to the number of orders.
Page 248.
- How
to raise money by mail for just about any organization.
Chapter 26.
- The one
best method of approaching your prospect.
- Why
people buy what they buy. Page 15.
- How
to approach a druggist, or a home owner. Page 4.
- How to
arouse in a prospect the desire to buy your product.
Page 7.
- A general
rule that adds to the number of your orders.
Page 279.
- The only
two reasons why your reader will do as you tell
him to in your letter. Page 64.
- How
to save nearly half of your postage (in certain circumstances).
Page 27.
- One of
the strongest traits in human nature. Page 365.
- The secret
to getting your ideas clearly understood. Page 31.
- Whether
the old "Give me Five Minutes, and I'll Give You..."
approach still works. Page 346.
- What
the whole world wants and has always wanted since
the beginning. Page 16.
- An important
appeal you can use once you have gained your prospect's
attention. Page 360.
- What
to do once you have your reader's interest.
Page 30.
- About
tested selling sentences and how they can be used
to increase response. Starts on page 328.
- How a
change in appeal quadrupled returns. Page 38.
- How to
take the guess out of your advertising and put profits
into your pockets. Page 366.
*Note: Amounts
have been normalized to current values.
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If
you can't make back hundreds or even thousands of times your
investment in this book, then you aren't paying attention. Read
it again.
Chances
are, when you get done reading this book, wild horses couldn't drag
it away from you.
Others
have paid up to $300.00 for a copy. Even at that price it's worth
every penny. As I write this there's even a copy on sale for over
$1,000.00!!!
But
you won't have to pay anywhere near that for this new 1937 reprint
edition because it's yours for only $49.97 + S&H in the hard
cover version.
S&H
is only $5 per copy in the US, $10 for Canada and $15 elsewhere.
And
that's not all. I've got some
extra bonuses for you.
Bonus
1:
Robert
Collier's Million Dollar Sales Letters
and What They Can Show You About Making Money!
Way back in the 80's when I had acquired
the rights to The Robert Collier Letter Book, I also searched for
anything else written by Collier. This was one of the things I found
and acquired.
It
consists of 15 sales letters and their explanations. These letters
are NOT included in any edition of The Robert Collier Letter Book.
Normally, I sell this in a printed edition for $19.97 but it's yours
at no extra cost with your order and while this offer is in effect.
Bonus
2:
Scientific Advertising by Claude Hopkins
Long regarded as THE classic text on advetising
and marketing, this is one of the most recommended books by all
top direct response experts. Jay Abraham said he read it 50-60 times
when he was first starting out and continues to read and refer to
it to this day. It's a valuable resource and one that complements
The Robert Collier Letter Book.
Bonus
3:
How The Robert Collier Letter Book Has
Been Successfully Used By Direct Marketing Professionals by Carl
Galletti
This is an exclusive bonus that shows you how various direct marketing professionals (copywriters and other marketers) are using the Robert Collier Letter Book to generate millions of dollars in sales. Very informative and very valuable.
My Very Best to
You,
Carl
Galletti
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